STEP 01 / 03 General Information, Overview and PurposeA little about you Name (Required) First
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STEP 02 / 03 Product Overview: What is the scope of the project? Describe what your vision is for the extent of the project? What are the deliverables? Example: sketches, spec package, prototyping, sample development, production.
Objective: What is the product’s purpose? What problems do you want to solve? Example: Innovative pockets and organization while still maintaining the general size and weight of the current pack.
Target User: Who is going to use this? Describe them, their demographic, what are they like. Be creative and descriptive. Example: 20 to 35 female. She lives in the Portland or San Francisco. She is environmentally conscious and primarily uses public transportation or rides her Specialized Electra Cruiser. She shops at Urban Outfitters. Her favorite band is The Kills.
Distribution: Where will it be sold? Which Markets? Example: Outdoor Chain, Boutique, High End Grocery, Big Box Stores, Internet, etc.
End Use: How will this product primarily be used? Such as: running, business travel, hiking, multipurpose, etc. Example: 35 to 50 year old male traveling to Italy for a quick city visit and hiking in the countryside.
Key Features / Benefits: What features are must haves? Does it have a cell phone or water bottle pocket? Does it have a shoulder strap or lap top sleeve? Is it waterproof or lightweight?
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STEP 03 / 03 Design Language: What is the mood / feeling of the design? Is it rugged, tough, retro or clean and simple? What types of materials are you envisioning? Will any of the design features from the current line carry forward such as: shape, color blocking, materials or design lines?
Line Plan: How does it fit in with the other products in your offering? the key distinctions between the products? (purpose, price, size, carrying method, etc.)
Competition: What other products will it be competing against in the market? Supply a simple competitive analysis showing a photo of the product with brand information, price, and why it is successful.
Competitor Link 2
Competitor Link 3
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Call Bryan on (480) 244-8395 or email bryan@arizona-ideaworks.com.
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